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The “Kicking Gas” ad, which debuts Honorary Member Grumpy Old Men Club Shirt of more than 40 automakers, utility companies, government agencies, and advocacy groups dedicated to accelerating the adoption of electric cars in California. Veloz will share the four-minute video online, pay to promote it on Facebook and Instagram and rent 34 digital billboards across California for four weeks to point people to the video on Veloz’s website. We’re really trying to move electric cars out of the early adopter phase,” says Josh Boone, Veloz’s executive director. Even if US regulations remain lax, rulemaking from Europe and especially China has pushed automakers to pledge their allegiance to an electric future. The road from here to there, though, is rough. American consumers can now choose among dozens of battery-powered models, and while sales have increased in recent years, EVs still make up fewer than 2 percent of new car purchases.

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A lack of advertising may account Honorary Member Grumpy Old Men Club TShirt the Northeast States for Coordinated Air Use Management found that in 2017, various automakers including Chevrolet, Nissan, Ford, and Toyota spent five to 10 times more money promoting their gas-powered cars as their electrics. You need to convey a lot of information,” he says, about how things like charging and government rebates work. That’s why these brands all focus their advertising efforts online, where views are cheaper, time is less limited, and potential buyers are easier to target. (Tesla, which has sold more EVs than anyone, doesn’t advertise at all, relying on word of mouth and the free publicity CEO Elon Musk generates. That makes sense, says JoAnn Sciarrino, who directs the Stan Richards School of Advertising & Public Relations at the University of Texas. Going online with a funny ad and Schwarzenegger does have comedic talent—that people.